Nikhil Singh, Vice President – Head Retail Operations, Bata is a seasoned retail head with a proven track record in driving sales and profitability for global footwear/Lifestyle brands. At 41, Nikhil is adept at developing and executing strategic retail plans, optimizing store operations and managing high-performing teams. He possesses a deep understanding of consumer behaviour, market trends, and merchandising techniques. Nikhil is skilled in building strong relation- ships with key stakeholders, including landlords, vendors, and customers and is passionate about creating exceptional customer experiences and fostering a culture of excellence within the retail organization. His key management mantras include build- ing strong teams, taking data-driven decisions, balancing short- and long-term goals, embracing technol- ogy, communicating effectively and adapting to the rapidly changing retail landscape.