Satish Puranam, Vice President – Franchise Strategy and Operations – Reliance Retail Limited comes with a rich experience of 29 years in functional areas of business development- Real estate, retail operations, strategy formulation and execution for Business Development, Franchisee Network creation and Management, Business Operations, Marketing, Merchandise planning, and driving the profitability of distribution and retail channels. At Reliance, He has been responsible for creation of sustainable franchisee models for various business verticals and multiple formats of the company. He also developed key growth plans through franchising for a select set of formats, devising the go-to-market franchise strategy for the same. Over the years and in his various stints, Satish has demonstrated expertise in building sustainable and scalable business processes for managing businesses end to end, and leading cross-functional teams to building retail brands from start-up phase to rapid scale phase and maturity phase. A Ph. D in Management, he holds expertise in catchment analysis, customer buying behavior and possesses in-depth knowledge of Indian markets. He has effectively driven cross-functional teams across various organizations. Sunil has worked with leading organizations like Reliance Retail, Landmark Group, Trent Limited, Titan, Arvind Fashions, Indus League Clothing, VST Industries, and Mafatlal Industries.