Sooraj Bhat is a seasoned business leader and the CEO of the Ethnic Business at Aditya Birla Fashion and Retail Ltd. (ABFRL). He oversees the brand portfolio that includes Jaypore, Tasva, Shantanu & Nikhil, and House of Masaba. Sooraj has been with ABFRL for over 22 years, rising through various leadership roles in operations, design, buying, sourc- ing, business development, and retail functions. His career has been marked by a deep understanding of both macro and micro perspec- tives, and he has had the opportu- nity to lead cross-functional teams across diverse areas, including HR, IT, and finance. A key achievement in his career was the turnaround of the Allen Solly brand, an accomplishment that earned him the prestigious Chairman’s Award for Exceptional Contribution to Business in 2014. In his current role, he is committed to shaping the strategic direc- tion of ABFRL’s ethnic business, focusing on innovation, operational excellence, and fostering synergy between physical stores and online platforms. Sooraj’s leadership phi- losophy revolves around a relentless pursuit of growth through innovation and team empowerment.