Dr. Jayen Mehta is the Managing Director (MD) at Gujarat Cooperative Milk Marketing Federation Ltd. (Amul), which is India’s largest FMCG company with annual brand sales turnover of 10 billion USD (INR 80,000 Crore). GCMMF (Amul) is a cooperative federation comprising 3.6 million milk producers in Gujarat (India), organized under 18,600 village dairy cooperative societies. It handles more than 10 billion liters of milk every year. Amul has been ranked as the strongest food and dairy brand in the world and with its 22 billion packs sold annually, is also the most picked brand in the world. He has been working with Amul for the last 34 years. He is a member of the Standing Committee of Marketing of the International Dairy Federation (IDF). He has been selected as a member of the Campaign Asia’s “Asia Pacific Power List 2024” which represents the most influen- tial and purposeful marketers in the Asia Pacific region.